When questioned about why they had ever tried an e-cigarette, 55 percent of student respondents attributed it to curiosity. Behind that response, the second-most popular answer was because “a friend or family member used them,” at 30.8 percent, and third was that “they are available in flavors, such as mint, candy, fruit, or chocolate,” at 22.4 percent. Surprisingly, there was no explicit option for desiring the rush of nicotine—the addictive head high that longtime smokers have been chasing for centuries (or, in the more appropriate vernacular of our times: getting domed.) “Doing tricks” was not far behind flavors among the categories that were included.