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Premarket Tobacco Product Applications

Before a new tobacco product can be legally marketed, FDA must issue an order permitting marketing of that product. To issue a premarket tobacco product application (PMTA) marketing order, FDA must evaluate that product based on a public health standard that considers the risks and benefits of the product to the population as a whole, including tobacco product users as well as non-users.

https://www.fda.gov/tobacco-products/market-and-distribute-tobacco-product/premarket-tobacco-product-applications

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